Your data
Privacy policy
Our promise in one line: your photos and your chats are private, are never sold or shared, and are automatically deleted after 90 days.
Your photos
- · used only for your suggestions
- · never shared
- · deleted in 90 days
Your chats
- · private
- · not used elsewhere
- · deleted with your session
Safe by design
- · access restricted
- · nothing leaks
- · 90-day auto-delete
Your photos (portrait or product) — the important part
When you upload a photo to get styling help (a picture of yourself, or of an outfit you like):
- It is used only to give you suggestions in that chat. Nothing else.
- It is never used for any other purpose, and never shared with anyone.
- It is automatically deleted after 90 days.
- No other customer can ever see it. It is tied to your chat only.
Example: you share a selfie so Kavya suggests colours that suit you. That photo helps only your suggestions, is never posted or shared, and is gone within 90 days.
Your chats — also private
Anything personal you discuss in chat — your occasion, size, colour choices, budget, preferences — is:
- Not shared with anyone.
- Not used to train anything or fed into other people’s conversations.
- Deleted along with your session.
Sessions themselves are automatically deleted after 90 days.
Example: you tell Kavya about your sister’s wedding and your size. That stays inside your own chat, helps only you, and is not shown to any other user or any outside company.
End-to-end privacy — even from us
- Your chats and images are handled as private to you.
- We’ve built it so that a random person from the FeFash team cannot casually browse your photos or chats — access is restricted, and everything is on a 90-day auto-delete.
- Nothing you share is meant to leak, be seen by others, or be used against you. It’s a safe space to shop.
Note: a limited, authorised team member may need to view a specific chat only when you ask for help (e.g. you raise a complaint and we must check what happened). Even then, it’s need-based and still auto-deleted after 90 days.
What other information we collect (the normal stuff)
To run the store and deliver your order, we collect:
- Account & contact: name, phone number, email, and the language you prefer.
- Delivery: the shipping address(es) you save.
- Orders: what you bought, order status, and payment status (payments are handled by secure payment partners).
- Basic usage: which products you viewed/liked, so the store works and suggestions improve.
Why we collect it
- To process and deliver your orders.
- To give you better, more personal suggestions.
- To provide support when you contact us.
- To keep the store safe (prevent fraud/abuse).
We do not sell your personal data to advertisers.
Who we share the minimum with (only to serve you)
- Courier partners — only your name, address and phone, to deliver the parcel.
- Payment partners — to process your payment securely.
That’s it. No selling, no marketing lists to third parties.
Cookies
The website uses only essential cookies — to keep you logged in, remember your cart, and remember your theme (light/dark). We don’t use tracking/advertising cookies, so there’s no cookie consent banner to bother you with.
Marketing messages
We currently do not send promotional/marketing messages (WhatsApp/email/SMS). Any message you get from us is about your order or your request (like order updates or support replies).
Your choices / rights
- You can ask us to update your details or delete your account.
- To do any of this, contact us (see Contact).
- Chats and images auto-delete after 90 days anyway.
Children
FeFash is intended for adults (18+). We don’t knowingly collect data from children.
Changes
If this policy changes, we’ll update this page (and the date). Big changes will be highlighted.
Contact for privacy questions
Email us at support@fefash.com or chat with us (see Contact). Privacy questions are handled by our general Grievance Officer — see the Grievance Redressal page for their details.